The Hour is a conjuring of captivating moments. Each dress evokes the mood of anticipation, reflection and romance in the hour before a wedding ceremony. In Africa and India our brides stand on their verandas, just pausing to take in the most dramatic of views as they swirl around in 'Bilene' and in 'Simla'. In 'Salamanca' and 'Kew', they are captured by a lens as they wander through fields and flowers in the Spanish and English countrysides. In Puglia and Essaouira, our bridal moment takes place on a sun-bathed terrace, with the sound of the ocean lapping the shores below. Inspired by magical destinations and stylish times gone by, the collection marks Soon Bride's first foray into ready-to-wear, focusing on simplicity with a fashion-forward edge.